October 28


Are You Setting Goals or Wandering Aimlessly?

By Patrick Millerd

October 28, 2018

goal setting, setting goals, small business

The following story quoted in Fortune magazine about setting business goals is an inspiring example to follow.

If you want your business to be a success the first step is to set clear goals.


Every year, Tony Bates and his wife make a list of future goals. In 2007, Bates was a 40-year-old Cisco (CISCO) executive who wrote down that he wanted to become a CEO by the age of 45.

"He then listed four companies -- all consumer-focused, despite his enterprise pedigree -- that he hoped would offer him the job."

One of the 4 companies was Skype.

Four years later, at age 44, Tony Bates become Skype's CEO. He achieved the exact goal he had set four years earlier.

Business planning goal

​This is an inspiring example of setting a very clear and precise goal and then achieving it. So giving us an emphatic lesson why we should:

  1. ​Set exciting and ambitious goals
  2. ​Write them down
  3. ​Put them out to the world

Creating and sustaining a small business will be a major part of your life ... sometimes too all consuming.

But setting and achieving goals is not a simple one step process where one size fits all. There will be many unexpected opportunities and challenges. Having clear a goal will make it much easier to stay on track … it's like having a distant beacon or landmark to guide you.

No matter where you are in your business. Accept it, life will always have it's ups and downs. So it doesn't matter where you are at this moment in time. At the top of a cycle or down in the dumps. Having a rewarding year or struggling along.

Now is the time to start. Set aside time this week, or if this is too hectic next weekend, and spend some quality time thinking about why you want to achieve what you are doing or plan to do.

Set deadlines for your goals. Deadlines are a powerful component that most people overlook in their goal setting. Goals are not wispy dreams so make them quantifiable and concrete.

You must be able to virtually see and feel what it will mean to you when you achieve them.

People who have written goals are vastly more successful than those that don't.

Ongoing goal setting and focus is a critical element of a successful small business.
One program that helps me with my life planning, setting goals and keeping focused is simple•ology - it is simple but it works.

Write down your goals 

​This is an extremely important step as it is not enough just to have them sloshing about in your head. Review these written goals frequently - read them and think about them at least once a week or even better, once a day.

Share your goals with other people

​Ones who will encourage you, motivate you, and connect you with others who will help you move forward towards your goals and dreams.

Constantly take action​

​One step every day closer to your goals and dreams. Don't worry about making giant leaps as many small steps will work just as well.

Reward every success

A very important element to achieving goals and keeping the process going is to have a reward for each. This may be anything from simply taking a day's outing with the family to an overseas trip! 

The formula is - Set Goals + Write them down + Attract the Right People = Successful Business.

Focus and take action. Get enthused. Keep pushing on. Never stop.

As time goes on you may want to change your goals … that's no problem, but don't leave out any of the steps.

Success is a process. Challenge yourself to see what you can do to make your small business success the core of a rewarding life.

Patrick Millerd

About the author

I support small and medium-sized business owners to drive profitability and cash flow by managing the financial health of their business through understanding the numbers.
Helping business owners build a business management system that puts them in control.

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