June 13

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Know Your Value

By Patrick Millerd


"The only thing worse than training an employee and having them leave is to not train them and have them stay"
~
 Zig Ziglar

Here is a really insightful story with lessons on market and product positioning, pricing, understanding your market and value.


"Before he died, a father said to his son; “Here is a watch that your grandfather gave me. It is almost 200 years old. Before I give it to you, go to the jewellery store downtown. Tell them that I want to sell it, and see how much they offer you."

The son went to the jewellery store, came back to his father, and said; "They offered $150.00 because it's so old."


The father said; “Go to the pawnshop."


The son went to the pawnshop, came back to his father, and said; "The pawnshop offered $10.00 because it looks so worn."


The father asked his son to go to the museum and show them the watch.


He went to the museum, came back, and said to his father; “The curator offered $500,000 for this very rare piece to be included in their precious antique collections."


The father said; “I wanted to let you know that the right place values you in the right way. Don't find yourself in the wrong place and get angry if you are not valued. Those that know your value are those who appreciate you, don't stay in a place where nobody sees your value."


"Know your worth."


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Are you aware of how your customers are changing? 

Patrick Millerd

About the author

I help small and medium size business owners achieve success through managing the financial health of their business. By applying focussed goals for cash and profit and customer management.

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